Showing posts with label cognitive surplus. Show all posts
Showing posts with label cognitive surplus. Show all posts

28.5.08

Carving the cognitive surplus

Tristyn sent me an engrossing link about The Cognitive Surplus.

In summation it argues that we've had an overwhelming load of free time where our brains have not been occupied by fuck-all. No work, no survival stuff. So the sitcom was created and sort of absorbed some of that brain load. We're shaking ourselves out of it, though, and beginning to realize that there are things we can be doing for society and with society as a whole, largely in thanks to th'internet.

Kiss your tubes, folks.


So how big is that surplus? So if you take Wikipedia as a kind of unit, all of Wikipedia, the whole project--every page, every edit, every talk page, every line of code, in every language that Wikipedia exists in--that represents something like the cumulation of 100 million hours of human thought. I worked this out with Martin Wattenberg at IBM; it's a back-of-the-envelope calculation, but it's the right order of magnitude, about 100 million hours of thought.

And television watching? Two hundred billion hours, in the U.S. alone, every year. Put another way, now that we have a unit, that's 2,000 Wikipedia projects a year spent watching television. Or put still another way, in the U.S., we spend 100 million hours every weekend, just watching the ads. This is a pretty big surplus. People asking, "Where do they find the time?" when they're looking at things like Wikipedia don't understand how tiny that entire project is, as a carve-out of this asset that's finally being dragged into what Tim calls an architecture of participation.


Think about all that brain power, is th'argument here, and what better we could be doing with it. I, for one, think that we need more Pet Rocks. Or more of this